Dear Reader,
If you're a woman over 45, some of these may sound familiar.
| Option | Cost | Lasting result? |
|---|---|---|
| Chiropractor — weekly, 1 year | £2,340 | Stops when appointments stop |
| Massage — monthly, 1 year | £600 | Gone by Tuesday |
| Posture braces & pillows (ongoing) | £30–£80 each | Only works while wearing it |
| Physiotherapy course | £240+ | Fades without daily upkeep |
| Lynoxcare Neck Reset — once | £49 | Resets the cause — 10 min a day for life |
The industry loves the first three options.
Know why?
Because you keep coming back.
Temporary relief equals a lifetime customer.
It's a business model built on your hump getting worse, not better.
Since we made the Neck Reset available to women outside my own patient list, here is what we have seen:
But my favourite result is not a number at all.
It is how many women tell us the ten minutes became the part of the day they refuse to give up.
Check out what real women are saying:
"I had been going to the chiropractor every fortnight for two years. Every time I left I felt better. By Thursday I was back where I started. My daughter sent me this link and I almost didn't order it. After three weeks of using it every evening before bed, my chiropractor asked me at my last appointment what I had been doing differently. I told him I hadn't needed to book the next one. He did not look pleased."
"I am a retired hairdresser. Twenty-six years of leaning over clients. The rounding at the base of my neck started in my mid-50s and by 63 it was very visible. I had given up on fixing it. I bought this because my granddaughter, she is 8, asked me why my neck looked like that. I cried in the car after she said it. Three months later she told me I looked 'normal.' I will use this for the rest of my life."
"My GP told me there was nothing to do except exercises and that I needed to accept it as part of ageing. I am 67 years old and I refused to accept it. This is the first thing in four years of trying that has made a real, lasting difference to how I feel. I stand differently. I walk differently. My clothes sit differently. I wish I had found it years earlier."
"I am a physiotherapist myself. I was sceptical at first, but the principle is clinically sound. It is a simplified version of the supported positioning we use in clinic, made easy enough to actually do every day, which is the part that matters most. I tried it on my own neck first. Then I started quietly recommending it to patients who weren't keeping up with their home programmes. The consistency it creates has genuinely surprised me. I now recommend it routinely."
Remember the maths from earlier?
£45 for one chiropractor visit. £2,340 a year to rent relief by the week. £50 a month for a massage that is gone by Tuesday.
An entire industry priced around one guarantee: you will always need to come back.
So when we priced the Neck Reset, I gave our team one rule.
It has to cost less than a single one of those appointments.
That's right.
£90Just £49. Once.
Less than one chiropractor visit.
Less than a dinner out.
For the daily reset that finally matches the maths of the problem.
Why would I price it like this?
Because every woman who uses this and gets results is a message to the industry that told her to "just accept ageing."
Because the women who need this most are the ones who have already spent hundreds of pounds on things that didn't last. I am not going to make the answer the most expensive thing they have tried.
And honestly? Because this is a small operation, not a warehouse giant. We earn our reputation one neck at a time, and the launch price is how we get there. When this first production run sells through, the next batch will not be £49.